Challenge: We worked with Goodlife Fitness and MLSE to bring to life their 2024 commercial campaign rooted in the parallels between Goodlife gym goers and fans to achieve “that feel good feeling.”
Scale: 2 venues and overnight shoots
Execution: Golden Hour Productions managed all content production, talent casting and management, wardrobe and set dressing across 2 venues for overnight shoots.
Results: Seamless execution and the launch of a successful campaign that was seen in high-traffic MLSE owned venues in downtown Toronto. Increased brand association between Goodlife and MLSE highlighting their new partnership.
