Challenge: Create premium, Nike inspired experiences for the 2023 selected group of All Canadian players during their off-court time.
Scale: 200K production budget, 48 athletes across 2 venues, multi-layer experiences
Execution: Golden Hour Productions handled end-to-end production managing logistics for all 48 athletes including gear distribution, transport, entertainment, catering and daily hotel drops featuring new Nike merchandise. We also produced multi-layer experiences that included branded court buildouts, athlete lounges, grooming activations (barbershop, braiding, nail salon) and nightlife events.
Results: Delivered a 200K production that impressed Nike stakeholders and reinforced brand trust. Executional excellence contributed to the creative agency’s continued relationship with Nike.
