GutterNYCity

Challenge: Transform a Flatiron industrial warehouse into a 360 Gutter City experience to encourage NFT holders to “bring out their inner badass.”

Scale: 6-figure budget, multi-branded activations and programming

Execution: Golden Hour Productions oversaw all guest experience design, food and beverage partnerships, vendor management and multi-venue logistics. We built and managed multiple brand vignettes including a custom Puma sneaker styling station, live tattoo studio, food and beverage experiences, and an NFT-themed art gallery. Programmed headline talent, coordinated all site operations, and solved live challenges including multi-lingual crew communication and high-density urban logistics.

Results: Seamless execution with zero major issues, Golden Hour Productions is now recognized as preferred production partners for future global activations. Cemented long-term relationships and set the foundation for a series of high-profile collaborations across multiple markets.