Beetlejuice x Airbnb Icons
CLIENT: AIRBNB
Challenge: Transform a rural New Jersey property into an immersive replica of the Beetlejuice house within a condensed 6-week timeline.
Scale: 6-figure production budget, 14,000 square-foot full-scale replica, 8 interconnected experiential zones.
Execution: Golden Hour Productions developed comprehensive guest journey mapping with 27 interaction touch points, implemented 40+ technical cues synchronized across lighting, sound, and performer movements, and coordinated Warner Bros. and Tim Burton approvals within 48-hour turnarounds.
Results: Perfect 5-star Airbnb ratings, 100% booking capacity, 4.7M social impressions, and renewed partnership for three additional IP-driven experiences
